The German pharmaceutical company Bayer has been in the process of buying the Monsanto company for more than two years, and the $66 billion deal is finally closing this week.
EDITOR’S NOTE: The Monsanto company is best known for making poisons that kill the environment, kill animals, and kill people like NutraSweet and RoundUp . They have also used Genetically Modified Organisms to manipulate and control the farm crop production in the country. They did all this purely for profit, not caring an iota about the untold tens of thousands of human lives that they have impacted and destroyed. Now aspirin giant Bayer has purchased the company, and what’s the first order of business? Putting the name of Monsanto into the trash, but taking over the Monsanto monopoly on the world’s crop seed, especially that of farmers in America. And don’t forget, Bayer was part of the pharma giant IG Farben in Hitler’s Nazi Germany, and they developed the Zyklon B gas used in the concentration camps, as well as purchasing Jews to use to test experimental new drugs on. All things considered, I guess Bayer buying Monsanto makes pretty good sense. Birds of a feather and all that stuff.
On Monday, Bayer announced in a statement that it had received all the necessary regulatory approvals to buy Monsanto, and that they would retire the 117-year-old name of “almost surely the most vilified company on the planet.”
“Bayer will remain the company name. Monsanto will no longer be a company name. The acquired products will retain their brand names and become part of the Bayer portfolio,” the statement said.
Acquirers don’t typically change the names of the companies they’re buying when it’s as well-recognized to its customers as Monsanto is, but in this case, it may be the best option. Here’s why.
Agent Orange, DDT, GMOs
As recognizable as the name “Monsanto” is to its customers, it’s almost better known among its detractors. Monsanto was established in 1901 as a chemical business, and has found itself at the center of some of the biggest controversies of the 20th and 21st centuries. The chemical Agent Orange, which was weaponized and demonized during the Vietnam era, was produced under the name Monsanto. The company was also among those that produced DDT, a now-banned pesticide. In recent years, the name has become virtually synonymous with Genetically Modified Organisms (GMOs) and the target of much of the protest against them.
Watch as Nazi soldiers put Zyklon B gas pellets from Bayer into the shower system in Hitler’s concentration camps
For all the ire Monsanto gets from its detractors, its loyal customers aren’t always happy either. In 2008 when the company pledged to become carbon-neutral by 2021, some of the company’s customers said it was giving in to the government and activists in acknowledging that climate change is even partly man-made.
But is erasing ‘Monsanto’ enough?
From a PR perspective, getting rid of “Monsanto” will make things much simpler. But it’s possible that Bayer hasn’t gone far enough by putting Monsanto to bed. Although Monsanto will be a thing of the past, some of its brand names, which will become part of the Bayer portfolio, draw almost as much controversy as the parent company. For instance, the pesticide Roundup is probably the best-known pesticide among non-specialist audiences. In 2017, California listed its active ingredient, glyphosate, as a chemical known to cause cancer. Later that year the EU parliament voted in a non-binding resolution to ban the pesticide by 2022, though the chemical was later given a new five-year license.