Instagram’s CEO and co-founder Kevin Systrom met with Pope Francis at the Vatican on Friday to discuss the power of images.
“And he had power to give life unto the image of the beast, that the image of the beast should both speak, and cause that as many as would not worship the image of the beast should be killed.” Revelation 13:15 (KJV)
The audience with Pope Francis, which took place at the Apostolic Palace, is the latest move by Instagram to assert itself as the dominant platform for visual communication, with the Facebook-owned corporation saying images can “unite people across borders, cultures and generations,” it said in a statement released to TIME ahead of the meeting.
In recent months, Instagram has built up teams of curators to boost the social sharing platform’s discovery features. “We believe you can see the world happening in real time through Instagram,” Systrom told TIME in a previous interview. “And I think that’s true whether it’s Taylor Swift’s 1989 tour, which trends on Instagram all the time, or an important moment like a protest overseas, or a march like ‘Je suis Charlie’ in Paris. We want to make all of those, no matter how serious, no matter how playful, discoverable and accessible on Instagram.”